Brennan’s is a locally owned fresh market whose beginnings trace from 1942 as a fruit stand in Monroe, WI. From that humble start, Brennan’s has evolved into a specialty grocery and fine foods market that emphasizes providing their customers with the best produce, cheese, meats, wine, spirits and deli foods available, all with the same customer focused service that has been its hallmark for more than 75 years. In 2017, under new ownership formed from former employees, Brennan’s determined to distinguish themselves from other grocers and markets in Madison, by going through a complete brand refresh and a renovation of their store to align their mission with their store experience.
The existing store was reimagined by combining two separate retail spaces into a single, unified store, that offered clear and fresh understanding of merchandise, departments and brand. A complete front of house remodeling included relocation of all departments: fruit, vegetables, frozen foods, cheese, wine and spirits, meats, deli, specialty and café along with introducing a Brennan’s Best Kiosk, to showcase specials, sampling, gifts, and demonstrations. The store was designed to highlight Brennan’s emphasis on quality of product, experience and customer service.
Aro Eberle provided brand development, logo development, visual graphics, brand integration, Store design (architectural and interior design), signage design and fixture design for the newly renovated store.