Jewelers Workshop has been part of the Madison retail community for 50 years, providing the best in custom jewelry design, jewelry retail sales and customer service to generations. Our team was tasked with converting the new space from a full-service restaurant into a destination retail experience on par with the quality, expectations, and results of a finely crafted piece of Jewelers Workshop jewelry.
A key concept for this project was to connect the workshop to the retail floor. Our team designed a ten-foot long double-paned window between the workshop and retail floor. This design element anchors the space and provides benefits to employees and visitors alike. Conceptually, the window allows visitors a sightline into the workshop, emphasizing process and craft. Functionally, the window provides the jewelers with a greater sense of place, providing views of the full retail floor as well as outside through the storefront. The employees benefit from the increased activity and borrowed natural light. The front case is designed as a supporting focal point opposite the window element.
Another primary goal of the workshop team was to create an experience rooted in place. An experience that moves away from retail model trends that are ultra-modern, overly polished, and sterile. In response, our team ensured each material selection was steeped in warmth. Deep jewel tones were chosen to complement the natural beauty of walnut. Detail such as the mosaic wallcovering and the faceted corners of wall cases, door and window trim evoke gemstones and jewel cuts. Lighting and acoustic selections seamlessly compliment the architectural palette.
All of the space planning, design elements and material selections are intended to play a thoughtful, supporting role to enhance the jewelry, craftsmanship and process inherent to the story and brand of Jewelers Workshop.
Images copyright 2021 Michael R Conway, Photographer
