This project marked the first major interior and entry remodeling of the Willy Street Co-op on Madison’s near east side since they moved to the location in 1997. The shopping experience at the flagship natural food store was altered to accommodate expanded offerings at the deli area, a relocated juice/coffee counter, enlarged cheese and demonstration area, expanded produce, and a remodeled customer experience throughout. The remodel resolved customer entry ingress and egress traffic conflicts, increased cooler/freezer storage, and improved operational logistics. An addition of store offices round out the scope of remodeling improvements.